Vitamins. Reimagined.

Vitamins. Reimagined.

A new kind of feeling good

Meet: your new vegan wellness heroes

100% vegan
Free shipping
Made in the UK

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

no artificial colours or flavours

New routines made easy

Vitamins, delivered

Vitamins, delivered

Good-for-you vitamins on an ongoing basis. delivered to your doorstep.

Vegan & cruelty-free

Vegan & cruelty-free

100% vegan and gluten-free. No artificial colours or flavours.

Unique formulas

Unique formulas

Bringing together the best of science, nature, and technology.

Glow Service - for radiant skin

Vegan collagen support. Featuring the award-winning, patented skin formula SkinAx2™️.

Skin balance & health

Skin balance & health

Hair & nails

Hair & nails

Support collagen production

Support collagen production

The April guarantee

Money-back guarantee

No artificial colours

Always vegan

Flexible subscription

Made in the UK

Gluten-free

Modern vitamins, inspired by real life

With the help of expert nutritionists and scientists, and with real people in mind - we crafted supplements that support your specific needs. No standard formulas. carefully selected ingredients. All vegan.

We’re creating a space where your wellbeing comes first. From supplements and self-discovery to education and personal growth, this journey is fuelled by feeling good.

Modern vitamins, inspired by real life

So, how does it work?

Find your favourite

Multi-me, Glow Service or Club Calm - find the supplement for your daily routine.

Good news: all our vitamins are vegan and gluten-free.

On your terms

Buy once, or get your april supplements on an ongoing basis. You can easily pause, skip or cancel the subscription at any time, no strings attached.

Refills delivered

On subscription, you get your refills delivered in compostable pouches so you can reuse your jar. Always with free, climate-compensated shipping.

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

FREE CLIMATE-COMPENSATED SHIPPING

Where modern science and botanicals finally meet

We’ve combined the best of science and nature to bring innovative add-ons to your daily routine.

  • High-quality ingredients

    We do our homework. We only use high-quality essential vitamins and minerals, or clinically trialled ingredients and botanical extracts for all of our formulas.

  • We formulate together with experts

    Our partner for our supplements has more than 10 years as a trusted leader in the industry.

  • Research and trials

    We've done market research and talked to our community to know we're creating products that are actually filling a need and purpose in their daily routine.

Where modern science and botanicals finally meet

Stories from our community

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

Matty

Get social @itsapril

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU