vitamins reimagined

a new kind of feeling good

meet: your new vegan wellness heroes

100% vegan

free shipping

made in the UK

multi-me

multi-me

multivitamin

glow service

glow service

vegan collagen

club calm

club calm

calming

see all products

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FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

new routines made easy

vitamins, delivered

vitamins, delivered

good-for-you vitamins on an ongoing basis. delivered to your doorstep.

vegan & cruelty-free

vegan & cruelty-free

100% vegan. gluten-free. no artificial colourants or flavours.

innovative formulas

innovative formulas

bringing together the best of science, nature, and technology.

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

the april guarantee

money-back guarantee

no artificial colours

always vegan

halal certified

made in the UK

gluten-free

stories from our community

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

— Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

— Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

— tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

— Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

— Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

— Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

— Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

— Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

— Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

— Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

— Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

— tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

— Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

— Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

— Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

— Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

— Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

— Matty

loveeee the products!

loveeee the products!

I absolutely loveeee the products!!! The packaging is so beautiful and makes them look so unique! They’re so easy to take aswell and the fact they’re vegan makes them even better.

— Abbigayle Gunn @abbie_gunn

really helped my energy levels

really helped my energy levels

Taking the April supplements really helped my energy levels and waking up in the morning was a joy.

— Ayesha

noticed a difference

noticed a difference

I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even.

— tia hammond @tiabellex

looks great

looks great

My hair has been on its best behaviour since I started to take "Glow Service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!

— Elin Svartengren

new fave!

new fave!

I’ve been loving the multi-me supplements! I can definitely feel the positive impact and I will definitely be topping up on those. New fave!

— Asha Ali @basicallyitsasha

interesting ingredients

interesting ingredients

After using my April supplements for a couple of months, I’ve seen a noticeable change in my skin and overall mood in a really positive way! The packaging is gorgeous and the use of interesting ingredients makes it the perfect routinely supplement!

— Leah Cleaver @leahrosejx

recommend this product

recommend this product

I've used the glow service for a month now, and I will definitely continue doing so. I love the design of the product, that it's vegan and the capsules are in a good size. I really recommend this product, as a supplement to a good skincare routine.

— Fanny Lavré @fannylavre

helped me reach my beauty goals

helped me reach my beauty goals

Skinfood at its best + I love the packaging and the subscription model. Glow Service is packed with plant-based ingredients that def helped me reach my beauty goals. Once you pop, you can’t stop! I mean… you can but why would you?! 😍

— Emöke

the perfect blend

the perfect blend

The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!

— Matty

our expert advisors

we’ve teamed up with experts in and out of the lab. our team of advisors are here to help us create a space where your wellbeing always comes first. they support our community and us by sharing valuable knowledge in their unique areas of expertise.

Azmina Govindji

Azmina Govindji

Consultant nutritionist

award-winning registered dietitian, consultant nutritionist, best-selling author, and global speaker.

one of her biggest passions is spreading the word about delicious healthy food, and her recent projects have centred around plant-based eating.

Dr. Rumbi Mutenga

Dr. Rumbi Mutenga

Medical doctor

a dynamic and energetic NHS Junior Doctor and qualified Midwife with a holistic approach to wellness.

her passions include addressing inequalities in health care and promoting issues relating to the health and wellbeing of those identifying as women.

Jemma Ward

Medical herbalist

a forward-thinking Medical Herbalist registered with the National Institute of Medical Herbalists.

she is passionate about using herbal ingredients as a safe and effective solution to many different health challenges. applying traditional wisdom and modern science with an individualised holistic approach.

Ben Grant

grounded packaging

an innovator in packaging materials science and sustainable supply chains.

he is passionate about the role that businesses have to play in rethinking current systems and moving towards circular ones and, ultimately, the potential this has in driving positive, sustainable change for people and the planet.

where modern science and botanicals finally meet

with the help of expert nutritionists and scientists, and with real people in mind - we crafted supplements that support your specific needs. no standard formulas. carefully selected ingredients. all vegan.

we’re creating a space where your wellbeing comes first. from supplements and self-discovery to education and personal growth, this journey is fueled by feeling good.

where modern science and botanicals finally meet

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

FREE CLIMATE-COMPENSATED SHIPPING 💚

so, how does it work?

find your favourite

multi-me, glow service or club calm - find the supplement for your daily routine. good news: all our vitamins are vegan and gluten-free.

on your terms

buy once, or get your april supplements on an ongoing basis. you can easily pause, skip or cancel the subscription at any time, no strings attached.

refills delivered

on subscription, you get your refills delivered in compostable pouches so you can reuse your jar. always with free, climate-compensated shipping.

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

FEELING GOOD SHOULD FEEL LIKE YOU

get social @itsapril

feeling good should feel like you.