Where science and botanicals meet

Modern vitamins, inspired by real life

We’ve combined the best of science and nature to bring innovative add-ons to your daily routine.

We only use essential vitamins and minerals, or clinically trialled ingredients and botanical extracts
We do our homework and always look to create products with high-quality ingredients and innovative formulas.
We formulate together with experts
Our partner for our supplements has more than 10 years as a trusted leader in the industry.
Research and trials
We've done market research and talked to our community to know we're creating products that are actually filling a need and purpose in their daily routine.

Our ingredients

Curious what sets our ingredients apart? Not only are they vegan, free from artificial colours and gluten-free - they are also proud members of one of these categories.

Essential nutrients

Think Vitamin C and Zinc - their health benefits have been thoroughly studied and verified by the European Food Safety Authority, EFSA (the highest authority on nutrient claims).

Clinically trialled

This covers innovative ingredients like Skinax2™️ & Extramel™️ - unique patent-pending formulas researched and developed for several years and clinically studied.

Botanical extracts

Parts of plants, herbs and mushrooms such as Ginger root, Lion's Mane and Ashwagandha, which have been used for centuries by humans around the world for different purposes.

All ingredients

A check in with our first users

We're working on a bigger trial of our products, but as a start - we asked our first 30 users in an anonymous questionnaire what they thought about the products after having tried them for 30 days. Here are some things they said:

89% wanted to continue taking the supplements
85% thought the product served their purpose
92% would recommend april to a friend
85% said april made them interested in learning more about ingredients and supplements.

Our products

"The perfect blend of relaxed and revitalised! Hair and nails felt both stronger & healthier by the end of the journey!"

Matty

community

"My hair has been on its best behaviour since I started to take "glow service '' and I got through a whole cycle without any breakouts which is rare. Bonus: it's vegan and looks great on the bathroom shelf!"

Elin Svartengren

community

“I was honestly really surprised and have noticed a difference in the brightness of my skin, even wearing my foundation I noticed my skin looking brighter and my skin tone more even”

tia hammond

@tiabellex

Our expert advisors

We’ve teamed up with experts in and out of the lab. Our team of advisors are here to help us create a space where your wellbeing always comes first. They support our community and us by sharing valuable knowledge in their unique areas of expertise.

Jemma Ward

Medical herbalist

A forward-thinking Medical Herbalist registered with the National Institute of Medical Herbalists.

She is passionate about using herbal ingredients as a safe and effective solution to many different health challenges. Applying traditional wisdom and modern science with an individualised holistic approach.

Dr. Rumbi Mutenga

Medical doctor

A dynamic and energetic NHS Junior Doctor and qualified Midwife with a holistic approach to wellness.

Her passions include addressing inequalities in health care and promoting issues relating to the health and wellbeing of those identifying as women.

Ben Grant

grounded packaging

An innovator in packaging materials science and sustainable supply chains.

He is passionate about the role that businesses have to play in rethinking current systems and moving towards circular ones. And, ultimately, the potential this has in driving positive, sustainable change for people and the planet.

“Taking interest and ownership in your health and wellbeing, including getting to know what is normal for you and your body could literally save your life”

Dr. Rumbi Mutenga

Medical doctor

"Even small changes in materials and design can drive considerable positive outcomes and it is critical that businesses start making better decisions and leading by example"

Ben Grant

Grounded Packaging

"Herbal ingredients offer us thousands of years of support and assistance, helping us to build up our strength and resilience"

Jemma Ward

Medical Herbalist

Supplement Factory

Our partner for all of our supplements, Supplement Factory, was hand-selected from the thousands of vitamin factories globally; check out some of the reasons below why we selected them to make your April products.

10 years of experience

Since Supplement Factory was founded over 10 years ago, they have strategically built a team of experts in the wellness industry, creating products for global brands. These wellness veterans were essential to taken our vision to reality.

Accreditations

They are a centre of expertise and meet the highest achievements in certifications: ✓AA BRC for 7 years running - the highest standard awarded when it comes to food safety and the only UK manufacturer to have this. ✓NSF GMP Certified - these are guidelines maintained and enforced by the FDA to ensure quality, compliance, and manufacturing of products at a high standard. ✓ISO14001 Certified - a certification awarded to businesses consciously working on their environmental impact and maintained through yearly audits.

Innovators in plant-based wellness

It is crucial for us to partner with an organisation that understands the importance of vegan alternatives to ‘traditional’ animal-based products and could work side by side on finding the best options for our community.

Strategic location in the UK to minimise carbon footprint

Located only two hours from our UK fulfilment centre, we reduce excess travel by working as close to our factories as possible.

Wellness is personal

According to our market survey, 1 in 3 people take vitamins daily, but the majority find it hard to know the difference between options and ingredients. We’re here to change that.

Our reason for being here is to listen, learn, educate, and grow our community. By opening up the conversation, not monopolising it; we’re here to demystify supplements. because you deserve to understand the 'why' behind every product in your routine. You deserve to know what you’re putting into your body - and how to best support it.

Our products