Where science and botanicals meet
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Clean ingredients. Rooted in science.
Modern vitamins, inspired by real life
We’ve combined the best of science and nature to bring innovative add-ons to your daily routine.
- High-quality ingredients
We do our homework. We only use high-quality essential vitamins and minerals, or clinically trialled ingredients and botanical extracts for all of our formulas.
- Research and trials
We've done market research and talked to our community to know we're creating products that are actually filling a need and purpose in their daily routine.
Our expert advisory board
We’ve teamed up with experts in and out of the lab. Our team of advisors are here to help us create a space where your wellbeing always comes first. They support our community and us by sharing valuable knowledge in their unique areas of expertise.
Jemma Ward
Medical herbalist
A forward-thinking Medical Herbalist registered with the National Institute of Medical Herbalists. She is passionate about using herbal ingredients as a safe and effective solution to many different health challenges. Applying traditional wisdom and modern science with an individualised holistic approach.
Dr. Rumbi Mutenga
Medical doctor
A dynamic and energetic NHS Junior Doctor and qualified Midwife with a holistic approach to wellness. Her passions include addressing inequalities in health care and promoting issues relating to the health and wellbeing of those identifying as women.
Ben Grant
grounded packaging
An innovator in packaging materials science and sustainable supply chains. He is passionate about the role that businesses have to play in rethinking current systems and moving towards circular ones. And, ultimately, the potential this has in driving positive, sustainable change for people and the planet.
Curated, powerful ingredients
Curious what sets our ingredients apart? Not only are they vegan, free from artificial colours and gluten-free - they are also proud members of one of these categories.
- Essential nutrients
Think Vitamin C and Zinc - their health benefits have been thoroughly studied and verified by the European Food Safety Authority, EFSA (the highest authority on nutrient claims).
- Clinically trialled
This covers innovative ingredients like Skinax2™️ & Extramel™️ - unique patent-pending formulas researched and developed for several years and clinically studied.
- Botanical extracts
Parts of plants, herbs and mushrooms such as Ginger root, Lion's Mane and Ashwagandha, which have been used for centuries by humans around the world for different purposes.
Supplement Factory - a world-class manufacturer
Our partner for all of our supplements, Supplement Factory, was hand-selected from the thousands of vitamin factories globally; check out some of the reasons below why we selected them to make your April products.
Since Supplement Factory was founded over 10 years ago, they have strategically built a team of experts in the wellness industry, creating products for global brands. These wellness veterans were essential to taken our vision to reality.
They are a centre of expertise and meet the highest achievements in certifications: ✓AA BRC for 7 years running - the highest standard awarded when it comes to food safety and the only UK manufacturer to have this. ✓NSF GMP Certified - these are guidelines maintained and enforced by the FDA to ensure quality, compliance, and manufacturing of products at a high standard. ✓ISO14001 Certified - a certification awarded to businesses consciously working on their environmental impact and maintained through yearly audits.
It is crucial for us to partner with an organisation that understands the importance of vegan alternatives to ‘traditional’ animal-based products and could work side by side on finding the best options for our community.
Located only two hours from our UK fulfilment centre, we reduce excess travel by working as close to our factories as possible.
Created to enhance well-being
This is what our customers said in an anonymous survey after having tried the product for 30 days.
87%
thinks the products served it's purpose
92%
would recommend April to a friend
89%
wants to continue using April
Wellness is personal
According to our market survey, 1 in 3 people take vitamins daily, but the majority find it hard to know the difference between options and ingredients. We’re here to change that.Our reason for being here is to listen, learn, educate, and grow our community. By opening up the conversation, not monopolising it; we’re here to demystify supplements. because you deserve to understand the 'why' behind every product in your routine. You deserve to know what you’re putting into your body - and how to best support it.
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you
feeling good should feel like you